If you’ve been an MLMer for any length of time, you know there can be huge challenges to overcome. One of the biggest?
Getting high-quality, loyal customers.
Even in an industry as huge as weight loss ($55 billion dollars a year, just in the United States!), it can be rather difficult to get your hands on even a few hundred bucks from local customers.
So how do you do it?
Enter “social proof”
Social proof is the art of sidestepping conventional marketing by turning one of your customers’ friends or relatives into a living, breathing success story – and smart MLM companies are building social proof into their marketing with product/promo combos.
It couldn’t be simpler for their distributors to grow their businesses, since all they need is one person to start – and that person can be themselves!
Take something like the AdvoCare 24-Day Challenge, for example. Advocare has designed a complete program that comes as a package, includes all the directions and supplements that somebody will need to go through the program, and has been designed by people who know about weight loss and how to achieve it.
It’s completely turn-key!
So all you have to do to start building “social proof” in your circle of friends is join as a distributor, take some “before” pictures, use the products, follow their directions, and watch as the weight loss happens.
And when your friends notice the new, skinnier you, there’s going to be one question on their minds:
“Wow, you look great! How’d you lose the weight?”
….which is the perfect springboard for you to explain all about the wonderful line of Advocare products.
Why This Works
People are used to being marketed to. Billboards, radio, television, magazines, and all of the conventional marketing methods can still work, but people have their guard up when somebody is trying to sell to them.
When you utilize social proof, you don’t have to give anybody the “hard sell”. This isn’t a claim on a TV commercial, this is their best friend sitting right in front of them – they can see it for themselves. And once they see it, guess who’s going to be the best Advocare distributor for them to buy their own weight loss products from?